Shifting Sands: Thriving through Sustainable Innovation
Starts: Sunday Evening, September 30th – Opening Reception
Ends: Tuesday Afternoon, October 2nd
Waterview Conference Center
1919 North Lynn Street – Arlington VA 22209
Register early. SSP IN Conference registration is limited to 70 attendees.
Now in its fourth year, the SSP IN Conference reflects SSP's commitment to supporting inspiration, innovation, and interactivity at an executive-level, intimate working meeting.
Organized around the three primary publishing functions: creating content, producing & managing content, and selling & distributing content, the meeting will feature presentations by industry thought-leaders along with networking and interactivity with fellow attendees. This year’s meeting will follow the same basic agenda as last year’s highly successful, sold-out event, with an opening keynote and reception on Sunday evening, followed by presentations and working group activities on Monday and Tuesday.
The SSP IN Conference is for you if:
...you are a senior publishing industry professional faced with challenges tied to international growth, new product development, non-traditional competitors, and disruptive technologies and business models.
...you are seeking a smaller, more focused and intimate event where attendees learn as much from each other as from the speakers.
...you want to learn practical, get-it-done-now strategies for advancing new initiatives in your organization.
- A uniquely intense, interactive, and intimate event. Attendance is limited to 70.
- Interactivity in small-group working sessions
- Focus on real-world publishing examples that are strategic and complex
- Senior-level networking opportunities
- A commitment to leading-edge ideas and practical, actionable next steps
- Speakers who are both thought leaders and accomplished professionals and who also live and breathe their respective areas of expertise.
- Speakers address key short and long term challenges publishers face.
- A critical business challenge – Innovation – with aspects presented separately in focused sessions and then brought together in a case study-based interactive team activity.
- Discuss, debate, and solve real-world challenges in small-group, executive training sessions.
- Present team-generated case study solutions in a competitive, but fun atmosphere.
- Attendees will take back leading-edge ideas and practical, actionable next steps to their organizations - takeaways they can implement within the first 10 days back in the office, and well as key insights and strategies to help them navigate and manage the future of their organizations.
In addition to the opening keynote on September 30, and a series of presentations by industry experts, this year’s IN Conference takes an innovative approach to learning about innovation – Innovation Games ®. Led by publishing consultant and qualified Innovation Games ® instructor, Jonathan Clark, you will learn how to use games as a way of driving sustainable innovation in your own organization – by playing those games yourself. Through a series of games specially customized for the IN conference, you’ll get to work (and play) in small groups with peers and colleagues from other organizations – a unique opportunity to learn new ways to encourage and sustain innovation while networking (and having fun!).
Throughout the program, attendees will:
- Discuss and digest new information and ideas
- Prioritize and target audience segments and their specific needs
- Identify vehicles for viable transformative action
- Collaboratively develop roadmaps to accomplish ground-level change
IN Meeting organizers have received input from SSP members about their strategic priorities, which has helped guide their planning. Members will have opportunities to share information and network with senior colleagues throughout the two day program. The meeting is structured to serve dual purposes: to give attendees thought-provoking, new ideas and experiences and to help them translate what they’ve heard into practical business activities.
Jonathan Clark, CEO, Jonathan Clark & Partners
Jonathan Clark is an independent advisor on strategy and innovation, helping forward thinking executives re-invent their business. His company, Jonathan Clark & Partners helps clients get into the habit of continually thinking and doing things differently. Jonathan Clark has a deep understanding of running customer-centric businesses having worked for 20 years in international publishing and ebusiness with Elsevier. He brings energy and enthusiasm into everything he does. Jonathan's particular skill is to help people see things from new perspectives and to inspire them to make things happen.
Examples of projects undertaken by Jonathan Clark & Partners:
- Running Innovation Games® with customers of a legal publisher as part of their strategic review of future trends over the next 10 years
- Working with a B2B publisher to design an innovation framework for them to use across all their market segments, including delivering innovation leadership training
- Designing and running an annual kick-off event for 170 staff of a leading STM publisher
- Designing and facilitating lightning innovation sessions on a booth at Medical Library Association Exhibition for a leading database vendor. More sales leads were generated during these sessions for the client than in all previous MLA exhibits they have attended.
- Facilitating a strategic review day for the Board of a not-forprofit organization
- Helping the operations division of a large publisher transform itself into a more flexible, responsive and nimble unit.
- Designing and running 3-day innovation workshop for 40 participants including customers
- Organizing a Customer User Experience event for a legal publisher
- Running an Innovation Games® day with users of a leading financial website to help the redesign their homepage to increase the frequency of visits, click-thru’s and page views.
- Designing a structure for internal feedback at a large information services company
- Running a strategy workshop for the Editorial Board of a major international STM journal
- Training and coaching in innovation and creative brainstorming for a leading international proprietary trading company
- Innovation Games® for Customer Understanding training course given in-company and as public courses
- Future-based competitor analysis for a large scientific society, looking at where their competitors may be in 5 years time
- A series of retrospective review workshops for the customer support centre of a hard disk manufacturer to identify opportunities for innovation in their operations
- Designing and running a 1-day event in Chennai, India for
- 200 participants in support of a culture change program for the operations division of a major STM publisher. This included training for facilitators of the parallel workshops.
Beverly Schwartz, Vice President of Global Marketing, Ashoka
Beverly Schwartz currently works at Ashoka, the world’s largest community of social entrepreneurs. She has been Vice President of Global Marketing for the past 8 years and is the author of Rippling; How Social Entrepreneurs Spread Innovation Throughout the World”, Wiley Jossey-Bass, April 2012.
By discipline, she is an “entrepreneurial” behavioral scientist and has made her career in the field of social change marketing. With the exception of a few non- social sector jobs in advertising and communications, she has devoted her career to working on some of the world’s most challenging social issues as diverse as drugs, children’s health, gender equity, girl’s education in developing countries, environmental reform, HIV/AID, and smoking prevention, including managing the non- advertising portion of the Youth Anti-Drug Media Campaign for the Executive Office of the White House in the late 90’s, and the “America Responds to Aids” campaign for the US Centers for Disease Control in the mid 80’s. In her early career, she helped write and pass the first statewide non- smoking in public places law in the US in the mid- 1970’s. (Minnesota)
She is a regular contributor at Forbes.com under their entrepreneurship column and beInkandescent.com a popular e-zine for entrepreneurs. Beverly is a dynamic speaker and workshop facilitator and was recently the closing session speaker for the US Centers for Disease Control and Prevention national conference on Health Communications and Marketing. She is on the Board of Trustees of the National Hospice Foundation and a Board Member of the Harwood Institute for Public Innovation. You can find her on twitter @beverlyschwartz and on Facebook.com/ripplingthebook
Speakers will include:
Vivian Berghahn, Managing Director, Berghahn Books
As head of the New York office for Berghahn Books, Vivian Berghahn's managerial responsibilities include companywide online initiatives and development of business strategies in addition to overseeing the Journals division. With 14 years of experience in the publishing industry, she previously worked for Blackwell Publishing and Northeastern University Press. She is also pursuing a PhD in Anthropology at the Graduate Center, City University of New York.
Alison Denby, Editorial Director, US Journals, Oxford University Press
Alison Denby has worked in journal publishing for more than twenty years. She currently leads the journals editorial team at OUP's New York office where she is responsible for the development and acquisition of content. Much of Alison's work is with academic societies and providing support and strategic guidance for their journal publishing programs in what is an increasingly complex landscape. Prior to joining OUP she most recently worked at bepress and Wiley-Blackwell. Alison has an MBA from Babson College.
David Jastrow, Director, Strategic Market Analysis for Health Sciences, John Wiley and Sons, Inc
David Jastrow presently serves as Director, Strategic Market Analysis for Health Sciences at John Wiley and Sons, Inc. He has more than 15 years of experience in STM publishing and information strategy, with particular interest in sizing competitive markets, identifying emerging clinical trends and exploring how clinical information can be used to drive performance improvement for hospitals and generate better patient care.
Prior to joining Wiley, Jastrow was Manager of Market Intelligence for the Healthcare business of Thomson Reuters (now Truven Health). He also previously directed the business/professional information division of Simba Information, where he was lead writer and analyst for the annual Global STM Publishing report and editor of Professional Publishing Report. Earlier in his career, he held editorial positions with technology publishers Ziff-Davis Media and CMP Media.
He graduated with a bachelor's degree in journalism and economics at the University of Massachusetts-Amherst and is working toward an MBA at Rutgers University-Camden. He also is Pragmatic Marketing Certified and completed a training program on Authentic Leadership at Rutgers. Other interests include coaching soccer, playing basketball and drinking lots of coffee.
Arend Küster, Managing Director, QScience
Arend joined QScience from Bloomsbury Publishing Plc, where he was Business Development Director and led the development of BQFJ. He has worked in publishing for over 25 years, mainly in academic and professional journals. He currently is on the Council of the Association of Learned and Professional Society Publishers (ALPSP).
Prior to joining Bloomsbury in London, Arend was the European Director for Publishers Communication Group (PCG) and developed Sales and Marketing Strategies for scientific, technical and medical (STM) publishers including Elsevier Science, Springer, American Physical Society, Taylor and Francis, Wiley Blackwell, University of Chicago Press, British Medical Journal, Oxford University Press and Cambridge University Press, Palgrave Macmillan and many others. He is particularly excited about developing sustainable and innovative publishing processes which work with new technologies to improve access to information.
Todd McGee, Assistant Director for Systems Applications, HighWire
Todd McGee was one of the founding members of the HighWire team in 1995. At the time he was working at Stanford on a postdoctoral fellowship in Biology but was instrumental in setting the information architecture and functions of the JBC, the first online journal in the biological sciences. Todd joined HighWire as an employee in 1997 and has been HighWire's Technical Project Manager for publisher web sites for The New England Journal of Medicine, The Oxford English Dictionary, Sage Journals Online and other high impact projects.
Currently Todd is the Assistant Director for Systems Applications and is the manager of HighWire's Drupal Team and iOS/Android Mobile App teams. In 2011-2012 Todd led the HighWire effort to co-develop a new site for the BMJ in a then-unique co-development effort to relaunch the journal site using Drupal as the front end with unrestricted publisher control over all aspects of the front-end site.
David Payne, BMJ Group
David Payne worked as print journalist for 10 years on local newspapers and on healthcare titles. In 2000 he joined a medical dotcom start-up and then joined the newly formed Food Standards Agency to establish its online presence as the UK's most trusted source of information and advice about food safety and nutrition . He joined BMJ Group in 2008 to edit its flagship online title bmj.com. David leads a lively and talented team responsible for BMJ blogs, podcasts, videos, and apps. In 2011 the BMJ moved its site (including an online archive dating back to 1840) to the Drupal open source platform. This was a co-development with HighWire press.