14 - Going Mobile: A Guide to Developing Great Apps for Scholarly Publishing

Michael Clarke, EVP, Product and Market Development, Silver Chair
Adam Carey, VP & Client Service Director, AcrossAir
David Martinsen, Senior Scientist, ACS
Darrell Gunter, Chief Commercial Officer, AIP

Developing applications for smartphones, tablets and other handheld devices is all the rage. The iPhone store alone offers hundreds of thousands of the things, with the Android and Blackberry markets catching up quickly. Many, of course, are little more than entertaining or just plain silly. But the level of sophistication and value apps can offer professional audiences, including those of us in scholarly publishing, is growing impressively. The challenge, of course, is to know what professional audiences really want in apps and how to give it to them without losing your shirt. We'll explore those key issues, and more, with an expert panel of representatives from a scholarly society, a professional publisher and a leading technology developer.

Learning Objectives:

Bill Silberg, Principal, Silberg Consulting
Robert Harington, Publisher, AIP Partnerships

Who Should Attend:
The target audience for this session is publishers, editors in chief, managing editors, production editors and any other editorial or publishing staff with an interest in the development and use of applications in scholarly communication.

Date: 5/2/2011

Time: 10:30 AM to 12:00 PM