07 - Media Outreach: Tips for Getting Attention in a Wired World

Ivan Oransky, Executive Editor, Reuters Health
Jann Ingmire, Director, Media Relations, JAMA and Archives Journals

The media landscape is changing at breakneck speed. Traditional news outlets, long the main targets of scholarly publishers' outreach efforts, are dancing as fast as they can to remain relevant and competitive. Meanwhile, "new media" channels - from blogs to Twitter to Facebook to YouTube and beyond - are popping up like weeds. With so much competition, ever-tightening budgets and new rules of engagement how can professional editors and publishers get the most bang for the buck when it comes to media relations? Leading experts in this field will review what editors and publishers should know about the new face of the media, what reporters look for today, how to most effectively use social media, and best practices for how to be your own news outlet without going crazy.

Learning Objectives:

Bill Silberg, Principal, Silberg Consulting

Who Should Attend:
Anyone who might come into contact with the news media and/or has a role in helping journals and other professional publications seek media attention, including editors in chief, managing editors, publishers and writers/editors.

Date: 5/1/2011

Time: 3:00 PM to 4:00 PM