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Thursday Events

May 31, 2012



May 31, 2012 7:30 AM to 8:45 AM



Welcome to the SSP 31st Annual Meeting

May 31, 2012 8:45 AM to 9:00 AM



Plenary Session: The Rise of Networked Information

May 31, 2012 9:00 AM to 10:15 AM

The Rise of Networked Information

Lee Rainie, Director of the Pew Research Center's Internet & American Life Project, will discuss the latest findings of the Project about how people use technology to gather, share, and create information. He will describe trends in the use of broadband, mobile devices (including tablet computers and ebook-readers), and social networks to learn about their world and share their own stories about it.

He will explore how the world of networked individuals who create networked information has disrupted and added to the process of building knowledge and disseminating. Academic publishers, like all media companies, have had to adjust to the world where knowledge is portable, personalized, participatory, and embedded in new social processes. It is a world where every journal article and every book can be described as a "start up" that fosters conversation and collaboration and more material. Lee will also describe the Project's new research findings related to libraries and their role in people's lives.


Lee Rainie, Director Pew Research Center's Internet & American Life Project
Lee Rainie is the Director of the Pew Research Center's Internet and American Life Project, a non-profit, non-partisan "fact tank" that studies the social impact of the internet. He is co-author of *Up for Grabs; Hopes and Fears; Ubiquity, Mobility, Security*, and *Challenges and Opportunities* -- a series of books about the future of the internet. He is also co-author (with Barry Wellman) *Networked: The New Social Operating System * (working title, MIT Press, 2012).



Concurrent 1A: Whats the Use of Social Media? ...

May 31, 2012 10:45 AM to 12:15 PM

Stuart Maxwell, ScholarlyiQ

A large number of publisher marketers measure the volume of traffic from social media, but a much smaller proportion measure its value. Which group do you fall into? While it may be useful to know how many Facebook fans you have or what someone tweeted about your content and company, what really matters is how that impacts your business. It's time to demonstrate the value and applicability of social media. This session will do just that. From the perspectives of Publisher, Hosting Platform, Analytics Vendor, and Marketer, the panel will show the strategic and practical applications of data provided by social media marketing activity, leveraging the billion+ active users of social networks to improve customer intimacy, revenue, and new product development. Speakers will look at how to act upon measurements such as influence, perception, engagement, feedback, and sentiment, providing participants with the practical examples, experiences, and tools, to further their understanding and development of social media measurement. Comments before, during, and after the session can be tweeted using #SSPsocialmetrics.


Susan Dunavan, Manager of Solution Architecture Atypon
Susan Dunavan is the Manager of Solution Architects at Atypon, where she oversees all implementations and customizations of the company's industry-leading publishing platform. She joined Atypon in 2007 as a product manager, after serving as the Manager of Online Publishing at Allen Press. She has more than 10 years' experience working in product management and the publishing industry space. Ms. Dunavan studied Visual Anthropology at the University of Kansas, and currently resides in Sunnyvale, CA.

Stuart Maxwell, VP of Business Development Scholarly iQ
As Vice President of Business Development for Scholarly iQ, Stuart Maxwell is responsible for shaping the client, sales and marketing strategies for the academic publishing market's leading data management, integration and analytics specialist Scholarly iQ ( With over 10 years in digital media, Stuart has worked with leading analytics companies Omniture and comScore and was instrumental in the set-up of the validation and auditing requirements for Project COUNTER during his time at ABCe. Stuart brings the experience of a broad range of clients together, from leading media organisations such as BBC and News International through to academic publishers including American Institute of Physics and Elsevier.

Patricia Cleary, Global eProduct Development Manager Springer
In addition to playing an instrumental role for Springer Science + Business Media's mobile strategy, for half a decade Patricia Cleary has also helped develop the organization's use of social media. Patricia first integrated the social web in 2007 around the launch of Springer Protocols, and continued to develop Springer's use of these tools through working with its Library Advisory Board, and examining the use of social technology by researchers through focus groups and round tables at industry events.  As Global eProduct Development Manager, Patricia continues to pioneer new frontiers in STM Publishing by creating new products and services to meet the needs of important customers. Patricia holds several degrees, including two undergraduate degrees in visual design and anthropology, and an M.A. in applied anthropology from Montclair State University.



Concurrent 1B: Don't Forget the Little Publisher

May 31, 2012 10:45 AM to 12:15 PM

David Myers, DMedia Associates, Inc.

The objective of this session is to illustrate to the publishing and library communities alike the opportunities to discover and subscribe to high-quality content from small to medium-sized information providers, which to date are overlooked because these information providers lack the resources to effectively market their content. Attendees can expect to come away from the session with a much broader understanding of the following: what types of content are they missing; examples of sales and marketing strategies that are being used to get content out in the market, novel subscription/pricing alternatives; success stories from the trenches; and other. This session will discuss domestic U.S. and international publishers alike. This session will provide commentary from both the publisher and librarian points of view.


Anne McKee, Program Officer for Resource Sharing Greater Western Library Alliance
Anne E. McKee, GWLA Program Officer for Resource Sharing 2000-. McKee received her M.L.S. from Indiana University, Bloomington and has had a very diverse career in librarianship. McKee has been an academic librarian, a sales rep for two subscription agencies and now a consortium officer for the past 12 years. A former President of NASIG, McKee is on the Serials Review Editorial Board, 3 publisher/vendor library advisory boards and strives to balance a busy career with an even busier family including a husband, 1 teenager, 1 "tween," 2 dogs and the host family for a teacher from Hubei Province, China for the 2011-2012 school year. McKee is probably the only person you'll meet with both an undergrad and MLS in Library Science.

Jose Luis Andrade, President, the Americas Swets
Jose Luis Andrade has been with Swets since 2004 and currently holds the position of President of the Americas. Jose Luis is currently responsible for managing all commercial activities in the United States, Canada and Latin America. Previously, Jose Luis held numerous executive management roles at several multinational companies including Exactus Corporation, eshare communications, inc. and Bentley Systems Inc., to name a few, where he successfully developed and grew the existing market. Jose Luis holds a B.S. degree from Iberoamerican University in Industrial Engineering and completed a Harvard Business School Executive Management course. He is a member of the Board of Directors for the Friends of the National Library of Medicine and regularly contributes presentations and speeches to various publications and related industry forums.

Thomas Taylor, President Dragonfly Sales and Marketing Consulting
Tom Taylor is President of Dragonfly Sales and Marketing Consulting. Dragonfly manages the sales efforts of independent publishers through a global network of sales organizations. Before forming Dragonfly, Tom was Vice President of Marketing and Sales at SAGE in California. Tom has been in academic publishing for 32 years starting in 1979 as a sales representative at Addison Wesley (Pearson) where he moved into positions in marketing, editorial and sales management. In 1995, Tom became a sales manager at Prentice Hall (Pearson) and in 1998 was hired as executive vice president of sales and marketing at Course Technology, a Thomson Learning (now Cengage) company.

David Myers, CEO DMedia Associates, Inc
David Myers, President and CEO of DMedia Associates, Inc. - Is an Information Industry expert, with over 22 years experience specializing in Strategy, Sales, Licensing and Business Development. He has drafted, negotiated and closed over 500 licensing agreements with partners, customers and distributors, and also negotiated and closed countless business alliances, strategic partnering, and revenue generation deals. Prior to starting his consulting practice, he was Executive Director, Global Licensing and Business Development with Wolters Kluwer Health for 7 years. In prior roles, David led the development of strategic plans and developed and led the effort for new product licenses, new strategic partnering and acquisition targets. David earned a B.S. in Genetics/Business from The University of Maryland, a MBA in Finance from Pepperdine University and a J.D. from American University. David is an active member of the California State Bar, and a prior member of the Content Board of the SIIA.



Concurrent 1C: Discovery Beyond Google

May 31, 2012 10:45 AM to 12:15 PM


Search engines play a vital role in bringing readers to scholarly articles. While publishers have put great effort into search engine optimization, a new breed of scholarly discovery services is on the rise. These new tools rely on high quality metadata and Application Programming Interfaces (APIs). This session will present practical information for best practices in creating metadata and APIs. Publishers will offer lessons learned in creating resources for developers, and developers will discuss how publishers can best meet their needs.


Vishal Gupta, Elsevier
Vishal is the Director of Developer Network at Elsevier Inc. where he leads the development of partner and developer ecosystem to drive innovation on Elsevier's applications platform that enriches and expands the information search and discovery experience for over 15 million users worldwide. In his three years at Elsevier, Vishal has worked in different roles in product development, business development and building strategic partnerships.

Prior to Elsevier, Vishal was working in public sector promoting community driven conservation, public-private partnerships and social entrepreneurship based on sustainable environmental policies. He has nine publications in scientific journals, a World Bank working paper and a book chapter to his credit.

Vishal holds an MBA from The Wharton School at the University of Pennsylvania, an MS in Environmental studies and a BS from Delhi University. Vishal is an avid traveler, black and white photography enthusiast, and a die-hard cricket and tennis fan.

Phill Jones, Head of Publisher Outreach Digital Science
Phill Jones is Head of Publisher Outreach at Digital Science, where he works to improve understanding of the types of products and services that Digital Science and its various portfolio companies offer. Phill has spent much of his career working on projects that use technology to accelerate scientific discovery. He joined Digital Science from portfolio company ReadCube, where he held the position of VP of Business Development. Prior to Digital Science, he was the Editorial Director at Journal of Visualized Experiments (JoVE), the first academic video journal. Phill is a member of several committees including the SSP annual conference and educational committees, the STM association early career publishers and future lab committees. In a former life, Phill was a cross-disciplinary research scientist. He held a faculty position at Harvard Medical School, working in bio-physics and neuroscience, despite having originally started out as a plasma physicist at the UK atomic energy authority. He has also worked as a microscopy consultant and scientific advisor for a number of startups and small companies.
Twitter Handle: @phillbjones

Lettie Conrad, Publishing & Product Development Consultant
In her 15 years of publishing experience, Lettie has led user-centered web and mobile product development, focused on driving research and analysis that enables evidence-based product management for a portfolio of global clients. Lettie Y. Conrad is a publishing and product development consultant, working as a senior associate with Maverick Publishing Specialists, as well as with a portfolio of independent global clients. She serves as North American Editor for Learned Publishing and as a member of NISO's Open Discovery Initiative, as well as a part-time information science doctoral student via a remote program at Queensland University of Technology via San Jose State's iSchool. Read more about Lettie on LinkedIn, ORCID or Twitter.

Damon Zucca, Oxford University Press
Damon Zucca is reference and online publisher at Oxford University Press, where he oversees the planning and development of a range of print and digital publishing initiatives, including Oxford Biblical Studies, Oxford Bibliographies, and Oxford Research Reviews. He has been working in scholarly book publishing for fifteen years as an editor at Garland Publishing, Routledge, and Peter Lang before coming to OUP.



Concurrent 1D: One World: Many Copyrights:.....

May 31, 2012 10:45 AM to 12:15 PM

Jean P. Shipman, University of Utah

This panel will provide a broad comparative review of various countries' copyright laws, including the United States, China, India and Japan, and provide practical tips on working with authors and exercising rights in a global legal environment, as science becomes more internationally collaborative.


M. Luisa Simpson, Executive Director International Copyright Enforcement and Trade Policy Association of American Pub
Luisa Simpson joined the Association of American Publishers (AAP) in August 2009 as Executive Director for International Copyright Enforcement and Trade Policy. She manages the association's anti-piracy program in key Asian markets, the association's engagement with U.S. and foreign governments on copyright, technology, and international trade policy issues, and provides analysis and guidance for the association and members on a variety of policy initiatives. Ms. Simpson also serves as AAP's representative to several industry coalitions in pursuing common copyright and trade concerns. Prior to joining AAP, Ms. Simpson was Senior Counsel for Intellectual Property Policy at the Entertainment Software Association, where she was responsible for developing and guiding the video game industry association's work in the area of copyright and international trade policy. She formulated and developed the industry's positions and submissions to U.S. and foreign governments on a variety of copyright and trade-related issues, as well as the industry's Statement of Principles on ISP Responsibility. Ms. Simpson holds a Bachelor of Laws (LL.B) degree from the University of the Philippines College of Law and a Master of Laws (LL.M) degree in International and Comparative Law from Temple University Beasley School of Law.

Mark Seeley, Elsevier
Mark Seeley has spent most of his professional legal career (since 1995) at Elsevier, the leading science and medical publisher, for whom he serves as General Counsel and manages a department of 16 lawyers working across the global business. Mark is active in STM industry and public policy issues, and has contributed to a number of industry guidelines on copyright, permissions & data issues, through the STM trade association, and has been active on industry copyright enforcement matters. Mark received his B.Ph. from Thomas Jefferson College (Grand Valley State, Michigan) and his J.D. from Suffolk University (Boston), and is admitted to practice in Massachusetts and New York.

Maria Strong, United States Copyright Office
Maria Strong is Senior Counsel for Policy and International Affairs at the U.S. Copyright Office. The Office of Policy and International Affairs (PIA) assists the Register of Copyrights in advising the U.S. Congress and executive branch agencies on domestic and international copyright policy matters. PIA also represents the Copyright Office in U.S. government delegations to international organizations including the World Intellectual Property Organization (WIPO) as well as at bilateral meetings and negotiations on copyright issues with foreign governments. Ms. Strong's geographic portfolio currently includes many countries in the Western Hemisphere and in Asia. Before joining the Copyright Office in October 2010, she served 19 years in private law practice in Washington, D.C. where she represented companies and associations in the media, technology and entertainment sectors, providing legal analyses and policy advocacy on global and domestic issues involving copyright law, enforcement, trade policy and e-commerce. She earned her law degree (J.D.) from the George Washington University Law School, and completed her graduate work (M.A.) at the USC-Annenberg School of Communications and her undergraduate studies (B.A) at UCLA.



Concurrent 1E: Do Academic Libraries have a Role as Publishers?

May 31, 2012 10:45 AM to 12:15 PM

Charles Watkinson, Purdue University Press

Should libraries become involved in publishing? An increasing number of institutions in North America and internationally think so. In 2007, 65% of ARL members were reported to be either offering or developing publishing services, but still very experimentally. A new survey, conducted by Purdue, Georgia Tech, and Utah university libraries as part of an IMLS-funded research project, suggests that almost 80% of ARL members are now offering publishing services that are increasingly well organized. This is also an active area of interest in liberal arts colleges and medium-sized institutions. What types of publishing are these institutions involved in? What are the future prospects for this emerging area of library services? And, crucially, should established society publishers view these library upstarts as a threat or an opportunity? Building off evidence gathered by the research project, this session explores these issues, illustrated with real examples of some of the most interesting initiatives.


Shana Kimball, Electronic Projects Editor MPublishing - University of Michigan
Shana Kimball is Head of Publishing Services, Outreach & Strategic Development at MPublishing, the primary academic publishing division of the University of Michigan. In this role, she develops and promotes new publishing initiatives, in collaboration with scholars, publishers, librarians, and technologists. Shana is Editor of The Journal of Electronic Publishing, and Editor-at-Large for digitalculturebooks, an imprint of the University of Michigan Press in digital humanities and new media studies. She is also a member of the steering group of Open Humanities Press, an international publishing collective in critical and cultural theory. She holds an MA in English Literature from the University of Michigan.

Ross Coleman, University of Sydney
Ross Coleman is Director of Digital and eScholarship Services in the University Library at the University of Sydney. Ross is responsible for the development and management of Sydney eScholarship, a suite services for the that integrates the curation and management of digital content and data with new forms of access and scholarly publication including Sydney University Press. His divisional responsibilities also include Library Information Technology services, Library Web and Communication services, University Copyright and Rare Books and Special Collections. Portfolio responsibilities include Development, particularly bequests, donations and benefactions.

Mark Newton, Columbia University
Mark Newton is Production Manager at the Center for Digital Research and Scholarship in Columbia University Libraries. The Center partners with researchers and scholars to share new knowledge. Using innovative new media and digital technologies, CDRS empowers Columbia's research community with the online tools and services (including publications, repository, conferences, video, and wikischolars) necessary to make the most of scholarly communication, collaboration, data-sharing, and preservation.



Luncheon Roundtable Discussions

May 31, 2012 12:15 PM to 2:00 PM

  • Piracy Issues            

  • Retractions  

  • Getting Started with Social Media        

  • Social Media - Metrics and their Application           

  • Marketing Big, Spending Small  

  • Research Library Publishing Services   

  • Impact Metrics       

  • Open Access            

  • ORCID            

  • China 

  • Going Mobile          

  • Standards     

  • Ethics

  • Researcher Chat     

  • Peer Review            

  • Product development      

  • Content reuse         

  • Tapping new markets       

  • Innovation processes - how do you manage and make decisions on what you do and what you defer, etc.

  • User research/getting to know the customer           

  • Research Data in Scholarly communications - NISO/NFAIS supplementary materials           

  • Delivering Math to a Browser    

  • Repurposing Content        

  • Translation and non-native speakers  

  • Digital Preservation           

  • A comprehensive overview of the China market, from author to reader         

  • Copyright Office: Is there a new way to register e-journals?         



    Concurrent 2A: State of Social Media

    May 31, 2012 2:00 PM to 3:30 PM

    Caite Panzer, Oxford University Press

    This panel session will take a look at the current state of social media use in scholarly publishing, tracking how publishers, libraries, and societies have been using these tools, the lessons they have learned, and where they plan to go next. We will examine how social media has changed and continues to change the way scholarly content is created and disseminated. It will feature case studies and experiences from organizations that have been using social media to effectively connect to core audiences, and provide practical guidance and insights to help us move forward.


    Josh Hadro, Associate Editor of Library Journal; and Editor of the Library Journal Academic Library Journal
    Josh Hadro is Executive Editor, Digital Products for Library Journal, School Library Journal, and The Horn Book, overseeing the web, social media, and newsletter presence of the three magazine brands. Since 2008, he's been writing about academic libraries, digital lending, acquisitions, and the connections between consumer expectations and library technology. He holds an MSLIS from the Pratt Institute, and tweets under @hadro on Twitter.

    Todd Carpenter, Executive Director National Information Standards Organization
    Todd Carpenter is Executive Director of the National Information Standards Organization (NISO), a non-profit industry trade association that fosters the development and maintenance of standards that facilitate the creation, persistent management, and effective interchange of information used in publishing, research, and learning. Throughout his career, Todd has served in a variety of roles with organizations that connected the publisher and library communities. Prior to joining NISO, Todd had been Director of Business Development with BioOne. He has held management positions at The Johns Hopkins University Press, the Energy Intelligence Group, and the Haworth Press. Todd is active on twitter @TAC_NISO and blogs regularly as a member of the Scholarly Kitchen.

    Colleen Lanick, MIT Press
    Colleen Lanick began her hard life in scholarly publishing at Beacon Press, where she cut her teeth sitting in a 4x6 cubicle working as an advertising and marketing assistant, before someone took a chance on her and let her work on publicity campaigns. She's since worked at the University of California Press as a Senior Publicist and Harvard University Press as Assistant Publicity Director. She is now the Publicity Manager at MIT Press, where she promotes MIT Press titles and authors to print, broadcast, and online media outlets throughout the globe. While at MIT, she started MIT's blog and podcast, and plunged head-first into the world of social media developing MIT's robust Facebook and Twitter presence.



    Concurrent 2B: Mobile by extension, expansion, and experimentation

    May 31, 2012 2:00 PM to 3:30 PM

    SiNae Pitts, Amphetamobile

    Mobile is the oncoming rocket ship that publishers, as well as other industries, know they must get on board or be left in the dust. They bring with them a legacy of content and products in print, desktop and web formats and start to explore mobile in one of three ways: by extension of existing products on new mobile delivery vehicles; by expansion of their current content set/scope/audience for mobile; and by experimentation with novel concepts that could only exist on mobile. Speakers from publishing, scholarly research tools, and from mobile advertising and ratings will share their organizations forays into mobile and will aim to inform and inspire attendees on their own efforts for a mobile take off!


    Matt Rampone, Product Manager HighWire Press, Inc.
    Matt Rampone is a Product Manager for Stanford University's HighWire Press. Specializing in content integration products, he is responsible for HighWire's mobile strategy and initiatives. Prior to joining HighWire he co-founded and ran two mobile app development companies.

    Jason Rollins, Director, Product Development, Scientific & Scholarly Research Unit Clarivate Analytics
    Jason Rollins is Senior Director of Product Innovation for the Scientific and Scholarly Research business of Thomson Reuters. In this role he leads customer-focused new product development efforts for major academic productivity applications including Web of Knowledge and EndNote. He has over 15 years of varied experience in software technology and holds several patent applications related to research software. He earned a PhD in Educational Technology from Drexel University. He is an avid traveler, fitness enthusiast, and modernist design buff and is a regular presenter at industry and customer events around the globe.

    Susan Pirog, Transout
    Susan is an accomplished startup professional with over 20 years of experience selling new, innovative software solutions for early stage technology companies. She is expert at marketing venture funded technology to new customers with the ability to educate clients on value proposition, develop a business case and have ROI discussions with C-level executives.

    Susan has an extensive IT background and has sold solutions that are focused on such areas as Governance, Risk and Compliance (GRC), SaaS and Cloud Computing, Enterprise Risk Management (ERM), Business Intelligence (BI) and Analytics, IT Security, Data Warehousing and SAP. Some of the largest clients she has worked with include IBM, GE, Merck and Johnson & Johnson.

    Given Susan's passion for helping startup companies drive revenue by acquiring their first customers, she is also an executive coach for startup entrepreneurs on sales process and customer acquisition strategy with a strong focus on ideal customer profile and a customer?s compelling event.

    An angel investor in technology startups and limited partner in the NJTC Venture Fund, Susan holds an undergraduate degree in mathematics from Rutgers University and an MBA for The College of William and Mary.

    Susan is an advisor to TapCliq/TapToRate for Sales and Business Development.



    Concurrent 2C: User Experience in the Age of the Unbounded Web....

    May 31, 2012 2:00 PM to 3:30 PM

    Greg Tananbaum, Scholar Next Consulting

    An engaging user experience is more than a collection of widgets. It's more than a clean layout, more than increased white space on your homepage. Our users are increasingly expecting a user experience (UX) that mirrors the best of the consumer web. Having the best academic publishing website has long been akin to being the world's tallest pony. The erosion of hard lines between the consumer web and the academic web means such aspirations are no longer sufficient. Our users expect a UX on par with the Twitters and Google Chromes of the world. Join experts within and outside the academic publishing community for a candid discussion of why user experience matters with respect to customer engagement and brand loyalty, and what we can learn from UX case studies in our industry and beyond.


    Donald May, Loewy Design
    Focused on creative strategy and devoted to shaping the user experience, Donald May has been engineering effective online and mobile brand growth for nearly two decades. As Vice President and Creative Director for Loewy Design, Donald takes the leading strategic role in helping companies build their brands in the digital space. He guides his team to develop acclaimed websites and applications that are as compelling as they are intuitive. His recent work includes the award-winning redesign of The Institutional Investor Journals' suite of websites as well as Institutional Investor's parent and news division sites.

    Melinda Kenneway, Director Kudos
    Melinda has worked in the scholarly communications industry for over twenty years. After completing a degree in Experimental Psychology at the University of Oxford, she began her career in academic publishing working at Oxford University Press for 13 years, where she gained a board-level position as Global Marketing Director for the Journals Division. In 2004 she founded TBI Communications, a marketing agency serving academic publishers, societies and libraries. In 2013 she co-founded Kudos a web-based platform that supports the research community in increasing the discoverability and reach of their work. Melinda is a member of the editorial board of Learned Publishing, a member of ALPSP Council and Chair of the ALPSP Marketing Committee.
    Twitter Handle: melindakenneway

    Kristen Fisher Ratan, Executive Director Collaborative Knowledge Foundation (CoKo)



    Concurrent 2D: Juggling Agile, Global and Customers' Needs

    May 31, 2012 2:00 PM to 3:30 PM

    Emilie Delquie, Publishers Communication Group

    Beyond the juggling act, this session will look at concrete examples from four companies that have successfully adapted their structure and their partnerships to be able to respond to customers' needs in more languages and more time-zones by simply being more flexible with their services. Authors, researchers and subscribers are more global than ever and publishers need to make sure they have the right infrastructure and resources in place to find local solutions even from 3,000 miles away.


    Oren Beit-Arie, Ex Libris (USA) Inc.

    Jocelyn Dawson, Journals Marketing Manager Duke University Press
    Jocelyn Dawson is the assistant marketing manager for the journals division of Duke University Press, where she has worked for seven years. She leads creative/production marketing staff in the promotion of five electronic collections and forty-six journals, mainly in the humanities, social sciences, and mathematics. Jocelyn co-leads a discussion group on current issues in scholarly publishing at Duke University Press and serves on Duke University's Digital Futures Task Force. She has served on the AAUP's Scholarly Journals Committee and is currently serving on the SSP's Annual Meeting Program Committee. Jocelyn has a master's degree in comparative literature from the University of North Carolina at Chapel Hill.

    Ann Snoeyenbos, Manager, International Sales & Special Markets Johns Hopkins University Press
    Ann Snoeyenbos is the Manager for International Sales and Special Markets at Project MUSE. She has championed outreach to libraries in developing and transitional economies since she arrived at MUSE 12 years ago and is the primary contact for the MUSE-INASP relationship. Before joining Project MUSE, Ann was a tenured librarian at New York University, in the role of Librarian for West European Social Science. She holds an MLS in Library Science and an MA in West European Studies, both from Indiana University, Bloomington.



    Concurrent 2E: Publishers! What are They Good For?

    May 31, 2012 2:00 PM to 3:30 PM

    David Smith, CABI

    What have scholarly publishers ever done for us is a popular refrain in various parts of the Internet and in certain newspapers on both sides of the Atlantic. In the last 12 months, there has been a resurgence of interest in the business models of scholarly publishers and whether those models best serve the interests of the scholarly community. Underneath the hyperbole and the rhetoric are some serious debates that deserve to be aired: What is the best way of measuring the value of an article and its authors? What about the costs (for publishers and users)? Scholarly Publishing Public Relations discuss Join us for a lively debate, with a panel especially selected to ensure a provocative yet substantive and civilized discussion.


    David Crotty, Editorial Director, Journals Policy Oxford University Press
    David Crotty is the Editorial Director, Journals Policy for Oxford University Press. He oversees journal policy and contributes to strategy across OUP's journals program, drives technological innovation, serves as an information officer, and manages a suite of research society-owned journals. David was previously an Executive Editor with Cold Spring Harbor Laboratory Press, creating and editing new science books and journals, and was a journal Editor in Chief. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing. David has been elected to and serves on the Boards of the Society for Scholarly Publishing, the STM Association, CHOR Inc., and the AAP/PSP Executive Council. As the Executive Editor of the Scholarly Kitchen blog, David regularly writes about current issues in publishing.
    Twitter Handle: scholarlykitchen

    Jason Priem, ImpactStory
    Jason Priem is a PhD student and Royster Fellow, studying information science at the University of North Carolina-Chapel Hill. Since coining the term "altmetrics," he's organized the annual altmetrics workshops, giving invited talks, and publishing peer-reviewed altmetrics research. Jason is a co-founder of ImpactStory, an open-source web tool that helps scholars track and report the broader impacts of their research.

    Tom Reller, Head of Global Corporate Relations Elsevier
    Tom Reller leads a global team of media, social and web communicators. Together, they work to build on Elsevier's reputation by promoting the company's numerous contributions to the health and science communities. Reller directs strategy, execution and problem-solving for external corporate communications, including media relations, issues management and policy communications, and acts as a central communications counsel and resource for Elsevier senior management. Additionally, he develops and nurtures external corporate/institutional relationships that broaden Elsevier's influence and generate good will, including partnerships developed through The Elsevier Foundation.
    Twitter Handle: TomReller



    Concurrent 3A: The 21st Century Research Landscape...

    May 31, 2012 4:00 PM to 5:30 PM

    Mike Diaz, ProQuest

    The needs of academic researchers within and across disciplines are changing rapidly and this presents not only new challenges but also exciting new opportunities for enhancing research productivity and impact. This session will discuss emerging global trends in the needs of advanced researchers and implications for scholarly publishers. Are there common threads to 21st Century research needs that span all subjects? To what extent are emerging trends in research needs common to the sciences, social sciences, or humanities and to what degree are they discipline-specific? Key areas to be explored will include the changes in academic libraries and the research funding environment, mobile technologies, demand for primary material including datasets, emerging research technologies and tools, and the use of new technologies and approaches for global collaboration and dissemination of research findings. This session will offer actionable insight on the latest trends in user needs, surface creative ideas and strategies for product development, and highlight a range of emerging opportunities to provide content, technologies, and tools.


    Timothy Babbitt, SVP Platform Management
    Tim Babbitt is Senior Vice President, ProQuest Platforms and is responsible for bringing innovation to platform content and tools that support researchers across the entire lifecycle of their research. Prior to joining ProQuest in 2009, Babbitt served as the Chief Information Officer at JSTOR. In addition, Babbitt has been on the business school faculty of the University of Illinois at Urbana-Champaign, and at the Rochester Institute of Technology. He has also taught at the University of Pittsburgh as well as the Management of Technology Organizations program at Carnegie Mellon University. This experience in teaching, research and collaboration has been invaluable in his current role. Babbitt has been a speaker at forums that have included the Media Law Resource Center, American Library Association, Association of Subscription Agents, Society for Scholarly Publishing, and Online.

    John Sack, Founding Director HighWire Press, Inc.
    John Sack is one of the founders of HighWire Press and focuses on market assessment, client relations, technology innovation, and industry-forward thinking. John's role is to determine where the technology and publishing industries are going, how one of those might leverage the other, and how HighWire can best support its customers, and its customers' customers - the libraries, students, researchers, and clinicians they serve. John considers himself a "futurist" or "trend-spotter" in that he tries to watch what is happening in consumer and scholarly services and identify patterns that are just beginning to emerge.

    Roger Schonfeld, Director, Library and Scholarly Communications Program ITHAKA
    Roger leads the research efforts at Ithaka S+R, including examinations of the impact of new technologies on academia through studies of faculty attitudes and practices, teaching and learning with technology, and the changing role of the library.

    Key projects at Ithaka S+R under Roger's leadership have examined changing scholarly methods and practices and teaching with technology, including the Ithaka S+R Faculty Survey since its inception; several projects on the changing research methodologies of faculty members in a digital environment; and an analysis of the impact and sustainability of courseware initiatives. In addition, Roger has researched the future of the academic library through the Ithaka S+R Library Survey and a number of projects on library strategy and economics for the digitization, management, and preservation of collections, culminating in What to Withdraw for scholarly journals, an early system-wide collections analysis of library book holdings, two national consulting projects on behalf of ARL/COSLA and GPO for government documents, and service on the NSF Blue Ribbon Task Force for Sustainable Digital Preservation and Access. Roger was the 2011 Joanna Sherrer Memorial Lecturer at Lewis & Clark College, and he has spoken at other campuses including those of Berkeley, Columbia, Yale, and the University of Pennsylvania, as well as at numerous conferences.

    Previously, Roger was a research associate at The Andrew W. Mellon Foundation. There, he collaborated on The Game of Life: College Sports and Academic Values with James Shulman and William G. Bowen (Princeton University Press, 2000). He also wrote JSTOR: A History (Princeton University Press, 2003), focusing on the development of a sustainable not-for-profit business model for the digitization and preservation of scholarly texts.
    Connect with Roger on Twitter at rschon and at Google+ at +Roger Schonfeld.



    Concurrent 3B: Do We Need an App for That?...

    May 31, 2012 4:00 PM to 5:30 PM

    Melanie Dolechek, Allen Press

    The explosion of mobile devices and technologies continues unabated, with mobile internet usage destined to outstrip desktop usage in the near future. Scholarly publishers have experimented cautiously with both developing apps and mobile-optimized websites and finding new ways of delivering and re-purposing their information assets. This session will review the benefits and challenges of apps and mobile-optimized websites, highlight trends and make recommendations for best practices for strategy and implementation, whilst drawing on real world case studies for evidence and inspiration.


    Rachel Pepling , Assistant Director, C&EN Online American Chemical Society
    Rachel Pepling is the Online Editor for Chemical & Engineering News (C&EN) magazine, published by the American Chemical Society. She has been with C&EN for more than 10 years and in her current role oversees all of the digital properties of the magazine, including its website, digital edition, blog network, social media presence, and award-winning mobile app.

    Richard Padley , Chairman Semantico
    Richard Padley is the Chairman and founder of Semantico, an award-winning specialist software company supplying identity, access management and digital publishing solutions for publishers and information providers. Prior to founding Semantico in 1999, Richard worked for Macmillan, where he developed the first multi-volume online reference works, and built article workflow tracking systems and XML content management software. Richard's academic background is in computer science and he lives in Brighton.

    Drew Onufer , Vice President for Interactive Development National Geographic
    Drew Onufer is vice president for interactive & digital products for the National Geographic Digital Media team. In this role, he is responsible for leading the definition, development and go-to-market strategies for National Geographic mobile, tablet and desktop applications.

    Onufer joined National Geographic in 2009 to spearhead the successful relaunch of The Complete National Geographic, a digital desktop archive product of National Geographic magazine. The Complete National Geographic won the 2010 Adobe Max Digital Publishing Award and the 2010 American Business Award (Stevie) for Interactive Multimedia/Consumer Entertainment. Onufer also has been responsible for the launch of iPad apps that deliver interactive versions of National Geographic and National Geographic Traveler magazines. Under his guidance National Geographic has also launched numerous iPhone, iPad and Android apps with Top 10 free, paid or top-grossing apps in such categories as Reference, Photography, Books, News and Travel.

    Prior to joining National Geographic, Onufer was senior vice president for product & project management for Ruckus Network, an ad-supported digital music service dedicated to college students. He was responsible for defining and developing a digital music service that was compelling to college students and attractive to advertisers. Under Onufer's leadership, Ruckus grew from a concept to over 1 million users of the service. Ruckus was eventually acquired by Total Music LLC, a joint venture between Sony Music and Universal Music.

    Before working at Ruckus, Onufer ran product management and product marketing teams for SmartPipes, NETtel and Concert Communications Services - all start-up technology ventures, acquired by Sophos, Cavalier Telephone and British Telecom respectively. Onufer began his career as a legislative assistant on Capitol Hill, focusing on foreign policy and military affairs.

    Onufer holds an M.B.A from The American University and a B.A. in history and German from the University of Notre Dame. He lives in Chevy Chase, Md., with his wife and two daughters.



    Concurrent 3C: Agile Organizations, Agile Content

    May 31, 2012 4:00 PM to 5:30 PM

    Bill Kasdorf, Apex

    Agility isnt just for programmers anymore. In todays dynamic environment, organizations need to be agile in many ways, responding to changing technologies and a changing marketplace to stay, if not ahead of the curve, at least not whiplashed by it, and to provide ever more value to their customers and constituents. This session will focus on how three very contrasting organizationsa news organization, a medical journal publisher, and an international information organizationare taking concrete steps to make their organizations, their publications, and their content more agile both within the enterprise and for the customers and users of their content.


    Kent Anderson, CEO RedLink
    Kent R. Anderson is the CEO of RedLink and RedLink Network. He is a past-President of the Society for Scholarly Publishing and the founder of "the Scholarly Kitchen." He has been Publisher for Science and the Science journals; CEO and Publisher for the Journal of Bone and Joint Surgery; an executive in the Massachusetts Medical Society's Publishing Division; Publishing Director for the New England Journal of Medicine; and Director of Medical Journals at the American Academy of Pediatrics. He has served on numerous boards and advisory groups across scholarly publishing, and speaks occasionally. He is an award-winning writer and designer with a BA in English and an MBA.
    Twitter handle: kanderson

    Larry Schwartz, Newstex, LLC
    Larry Schwartz is a co-founder of Newstex and President of the company, with responsibility for sales, marketing and product development. Larry has guided numerous entertainment and new media ventures, from start-up through growth, development and maturity, including Bolenka Games Online (Trivial Pursuit ® Online), The Pre-Commerce Group (Search), GFI Group (Nasday:GFIG - financial), Wizard World (publishing), Patron Technology (technology) and (Purchased by MLB - entertainment). Most recently Larry was President of Comtex News Network, a real time wholesaler of news to the financial industry. Previously, Larry built New Net Companies into one of the Northeast's preeminent e-business solution providers. He was also president and CEO of, which he co-created with the Times Mirror Co. and co-owners Gannett, Knight-Ridder, The New York Times Company, Tribune Company, and The Washington Post Company. He serves on the Content Board of Directors for the Software Information Industry Association, and is a frequent speaker on content, product development, start-ups and turnarounds.When he's not adding value to content, Larry is a show manger for hunter/jumper horse shows, is on the Board of Directors for the Connecticut Horse Show Association and maintains several horse web sites and blogs. Larry attended Bates College and the Yale University Graduate School of Drama.

    Matthew Howells, Manager, Technology and New Product Development World Bank
    Matthew Howells is the Manager of Technology and New Product Development in the Office of the Publisher at the World Bank. Prior to joining the Bank in mid-2010, he worked for Taylor & Francis in the UK where he was Global Production and Distribution Director, Journals. Previously he worked for Pergamon Press in Oxford, which was acquired by Elsevier, and later for Routledge, which was acquired by Taylor & Francis. During his time at Taylor & Francis, his experience in journals was specifically focused on the integration of workflow with technology in an environment of acquisition and change, which has characterized modern commercial STM publishing. He managed the delivery of a number of initiatives across the complete production-distribution supply chain from establishing data standards and coordinating legacy data capture through automated content management to website development and regional print-on-demand. His work with the Publisher at the World Bank has been focused on developing and delivering an overall transformational strategy across the Bank's book program. He is particularly committed to ensuring the program possesses sufficiently nimble systems and processes to produce optimal results in the rapidly changing world of publishing and particularly in enabling the timely development of innovative product ideas. He holds a Bachelor of Science and a Masters in Business Administration.



    Concurrent 3D: Reaching a Global Audience....

    May 31, 2012 4:00 PM to 5:30 PM

    October Ivins, Ivins eContent Solutions

    As publishers strive to become more global, work with researchers from around the globe provides both challenges and opportunities. Panelists will share strategies for working with non-native speakers/authors, ways to cultivate a truly international society or publication, and best practices for identifying which works to publish in translation.


    Ben Mudrak, Global Communications Manager Research Square
    Ben Mudrak is Global Communications Manager at Research Square, the company behind manuscript services provider American Journal Experts, independent peer review service Rubriq, and other solutions to help researchers communicate their work. In his role, Ben oversees all messaging to current and potential customers around the world, including education content, email, website text, and press. Prior to his current position, Ben served on Research Square's Business Development team and launched AJE's author education program, including in-person workshops, webinars, and an online resource site. Before joining Research Square, Ben was a postdoctoral researcher at the University of North Carolina at Chapel Hill and an Adjunct Assistant Professor of Biology at Elon University. Ben holds a PhD in Molecular Genetics and Microbiology from Duke University and a BSc in Biology from the University of Virginia. He resides in Durham, North Carolina, with his wife, daughter, and son.
    Twitter Handle: @benmudrak

    Philippa Benson, Managing Editor Science Advances/AAAS
    Philippa J. Benson, Ph.D. is Managing Editor of Science Advances, AAAS's first gold open access journal, which debuted in February 2015. Dr. Benson has worked in STM publishing for more than 25 years, launching journals, building publishing programs, and consulting for non-profit publishers including the National Institutes of Health PLoS family of journals, the United Nations, the Wildlife Society, Conservation International, and the DeBeaumont Foundation. She has worked extensively on issues related to author education and her co-authored text, What Editors Want: An Authors Guide to Scientific Journal Publishing (University of Chicago Press), has recently been translated into Mandarin and published in mainland China. Her Ph.D. is from Carnegie Mellon University.
    Twitter Handle: pbensonxu

    Arend Kuster, Managing Director Qscience
    Arend joined QScience from Bloomsbury Publishing Plc, where he was Business Development Director and led the development of BQFJ. He has worked in publishing for over 25 years, mainly in academic and professional journals. He currently is on the Council of the Association of Learned and Professional Society Publishers (ALPSP).

    Prior to joining Bloomsbury in London, Arend was the European Director for Publishers Communication Group (PCG) and developed Sales and Marketing Strategies for scientific, technical and medical (STM) publishers including Elsevier Science, Springer, American Physical Society, Taylor and Francis, Wiley Blackwell, University of Chicago Press, British Medical Journal, Oxford University Press and Cambridge University Press, Palgrave Macmillan and many others. He is particularly excited about developing sustainable and innovative publishing processes which work with new technologies to improve access to information.

    Stephen Welch, Vice President, Communications and Executive Editor CHEST
    Stephen Welch is the Senior Vice President of Communications for the American College of Chest Physicians (ACCP) and serves as Executive Editor of CHEST, the ACCP's flagship journal. His responsibilities include all the business and operational aspects of CHEST, as well as oversight of ACCP"s educational publishing efforts and internal editorial processes, IT/Web strategy, as well as Marketing/Public Relations and Social Media strategy.

    Steve enjoys engaging with new technologies and writes a blog for the ACCP on physicians and technology tools called, "It Ain't Rocket Surgery": Steve lives in the north suburbs of Chicago with his wife Beth and two great danes Magnus and Carly. When not working, he spends his time traveling, scuba diving, collecting original comic book artwork, and searching for good BBQ.



    Concurrent 3E: COUNTER 4: Data that Really Counts!

    May 31, 2012 4:00 PM to 5:30 PM

    Wayne Manos, Cold Spring Harbor Laboratory Press

    The new release of the COUNTER Code of Practice for e-Resources was published in March, with a deadline for implementation of 31 December 2013. It has been developed with input from vendors, librarians and publishers. For the first time, this COUNTER standard will provide a single, integrated code of practice covering journals, databases and books, as well as multimedia content. This session will address the following questions: How can we compare usage data from different vendors / publishers to better understand user behavior and improve library collection decisions? Will the new requirement for journal reporting that parses usage of gold" Open Access content impact subscriptions? How might COUNTERs planned new Usage Factor metric help assess the value of online content? Join Peter Shepherd, Project Director of COUNTER together with a librarian, a publisher, and a subscription agent/content vendor for this lively and informative discussion of all things COUNTER.


    Peter Shepherd, Project Director Project COUNTER
    Over a 30-year career, Peter Shepherd has become intimately acquainted with most aspects of STM journal, book and database publishing, having worked as a publisher with Wiley, Pergamon, Elsevier and Harcourt. Since 2002 Dr Shepherd has been Director of COUNTER, the not-for-profit international organization whose mission is to improve the quality and reliability of online usage statistics. Peter Shepherd received a PhD in chemistry in 1978 from St Andrews University and joined the publishing industry in 1980, following a post-doctoral research fellowship at the University of California, Santa Barbara.

    Oliver Pesch, EBSCO Information Services
    Oliver Pesch has served as chief strategist for EBSCO's e-resource access and management services since 2004. In this capacity he helps set direction for EBSCO's products such as EBSCO A-to-Z®, LinkSource®, ERM Essentials®, Usage Consolidation and more. Pesch devotes a considerable energy to the creation and promotion of library standards. Currently, he serves as co-chair of NISO's SUSHI Standing Committee and the Executive Committee for Project COUNTER as well being a member of several standards committees. Pesch joined EBSCO in 1986.

    Tom Richardson, Director, Institutional Sales and Service
    Tom Richardson is the Director of Institutional Sales & Service for the New England Journal of Medicine. In this role, Tom is responsible for institutional sales and library relations around the world. He has been at the Journal for over 20 years in a variety of sales, marketing, business management, product management, and product development roles. Tom led the development of the NEJM Weekly CME Program and co-led the development of the Journal's site license program. Tom is a longtime member of the Society for Scholarly Publishing (SSP), and is currently a member of the SSP Organizational Collaboration Committee. In this role, Tom represents the SSP as part of the Chicago Collaborative ( Tom is a frequent speaker at library and publishing industry events. In addition, Tom is a member of the international library rock band, The Bearded Pigs (, and is an actor performing in Boston-area community theater productions.



    Networking Reception

    May 31, 2012 5:30 PM to 7:00 PM


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