SSP Annual Conference

Pre-Meeting Seminars

May 30, 2012


Seminar 01 - The Evolving Mobile Publishing Ecosystem

May 30, 2012 8:00 AM to 12:00 PM



Gurvinder Batra, KiwiTech


The mobile apps revolution is here. A study predicts the Mobile App market in 2012 will be worth $17.5 billion with an expected 50 billion downloads as internet usage on mobile devices surges ahead, making some people predict that mobile internet usage will surpas desktop computers. Mobile apps have brought the world to your fingertips and promise a revolution in communication. With the introduction of tablets, all publishing segments have seen a big surge in deploying their products on the mobile platform.


This half-day conference will explore the new opportunities that are emerging in STM publishing and ask the larger questions of the industry leaders, shedding some light on where the industry is headed and how publishers can take advantage. At this conference, the speakers will discuss the future of mobile technology.


Your take away will include:


  • Insight into how 2012 is shaping up for STM publishing with ever changing technology, devices and various app stores

  • Learn from others to formulate your mobile digital strategy

  • Review different technologies and see what is good for your products


Drew Griffin, Elsevier
Mark Ruthman, Editor, Electronic Product Development American Academy of Pediatrics
Richesh Ruchir, Media Group
Paul Calvi, Director of Technology Annual Reviews
Pamela Rigden Snead, American Chemical Society



Seminar 02 - Applying Unique Identifiers to Understand and Establish Influence

May 30, 2012 8:00 AM to 12:00 PM



Helen Atkins, American Association for Cancer Research

Evelyn Jabri, Silverchair Information Systems


So you want to leverage research output and publication record to demonstrate the influence of your authors, researchers, society, or institution? The first step to leveraging these data on individuals is to establish their unique identity. In this seminar, speakers who will review the landscape of unique identifiers, discuss the benefit of investing the time to place them, and describe the multitude of ways in which they can be applied. Applications could include using the identifiers in the publications process, to aid in developing profiles for members to track society-wide activities beyond publication, and to aggregate data for individuals at an institution to deliver meaningful metrics on the influence of that organization.  The challenges and opportunities of applying unique identifiers will be further explored with audience member through and extensive Q&A sessions with the speakers.


Euan Adie, CEO Altmetric LLP
Gregory Gordon, Managing Director Social Science Electronic Publishing, Inc.
Ellen Rotenberg, Clarivate Analytics
Laurel Haak, Executive Director ORCiD



Seminar 03 - A Comprehensive Overview of the China Market, from Author to Reader

May 30, 2012 8:00 AM to 12:00 PM



Adrian Stanley, The Charlesworth Group


China, now the world's most populous country with 1.35 billion people, is anchored in cultural traditions stretching back nearly 4,000 years. The Chinese economic reform, started in 1978, has propelled China from the status of an extremely poor developing country to the ranking of the second-largest economy in the world, led only by the United States. The pace of growth and change within China and the influential position it holds on the world stage demand that publishers pay attention to this emerging market both from the perspectives of content producers and consumers, as well as that of a hot bed of collaboration and invention.


This pre-meeting session will provide participants with a comprehensive overview of the China market and help them better understand the local dimensions within this rapidly changing market. Topics covered will include a review of author and research practices, detailed information about funding and education activities, an in-depth look at the local Chinese journal publishing marketing, and a thorough review of perspectives on subscription sales held by librarians and end users.


This pre-annual meeting event is a rare occasion as it will include speakers who are top publishing leaders from China, presenting together with an experienced panel of China experts.Publishers will leave this pre-meeting with a better understanding of the opportunities and challenges faced in the China market, and should have some key practical take a ways on how position and promote their publication in China.


Yan Shuai, President Tsinghua University Press
Philippa Benson, Managing Editor Science Advances/AAAS
Laura Ricci, Senior Product Manager, Partnerships EBSCO Information Services
David Sampson, Vice President and Publisher, Journals American Society of Clinical Oncology
Edward Colleran, Principal Seacoast Partners
John Inglis, Executive Director and Publisher bioRxiv, Cold Spring Harbor Laboratory
Zhang Qianqian, Librarian Beijing Forestry University



Seminar 04 - The Impact of E-Books on Scholarly and Professional Publishing

May 30, 2012 1:00 PM to 5:00 PM



Albert N. Greco, Fordham University

In the last few years, e-Books have gained market traction in the scholarly and professional publishing sectors. Yet this transition has produced a number of concerns, and in some cases problems. publishers, editors, authors, and librarians have confronted in the transition to a print and digital marketplace.


In this session, a number of experts will discuss the substantive issues, and offer some solutions, to members of the scholarly publishing community affected by this exceptionally innovative and possibly disruptive e-book technology including:

  • The current and projected revenue stream for printed and digital scholarly e-books (2008-2015);

  • The latest data on new scholarly book title output (2002-2011);

  • How and how fast university presses are making the transition to scholarly e-books;

  • The key issues impacting the distribution of scholarly printed and digital e-books into the major channels of distribution, especially libraries;

  • How one of the nations a leading graduate program in publishing studies modified its curriculum to incorporate material about e-books into the classroom;

  • The potential impact of Apples iBooks Author program on scholarly publishing and title output;

  • The possibility that Apples K-12 educational publishing initiative (announced on January 19, 2012) could be extended to college textbooks and scholarly books; and

  • The impact that various e-book formats (ePub; Inkling; Mobi) can have on scholarly publishers and sales.


Richard Brown, Director Georgetown University Press
Albert Greco, Professor Fordham University
Arnold Grossblatt, George Washington University
David Hetherington, EVP & COO Baker & Taylor
Robert Wharton, Fordham University
Michael Artiles, Fordham University
Madeline Danza, Fordham University
Andrew Gatian, Fordham University
Alexa Gavin, Fordham University
Alexandra Jameson, Fordham University
Falguni Sen, Professor of Marketing Fordham University



Seminar 05 - Peer Review in Open Access Journals

May 30, 2012 1:00 PM to 5:00 PM



Rita Scheman, The American Physiological Society

Barbara Silcox,  National Institute of Standards and Technology


The evolving business models of open access journals have given rise to new practices for peer review.  While the open access community may have spawned the transformation of peer review, many publishers across the scholarly communication spectrum continue to experiment with innovative models of peer review. These new models include cascading peer review, community peer review, technical-only and hybrids of traditional and public (open) peer review.This seminar features speakers who will share their perspectives and experiences in implementing new peer review systems. They will address why they chose the system, how they are implementing it, and how well it is working.  Presenters will describe the editorial structure chosen to support the chosen peer review process and address the technical mechanisms required for implementing their new peer review practices. This seminar will offer a look at the current peer review landscape and focus on three to four specific case studies.


Rachel Bernstein, Associate Editor PLOS
Barbara Goldman, Director American Society for Microbiology
Rachel Burley, VP and Director Springer Nature
Michaela Torkar, Editorial Director BioMedCentral



Seminar 06 - Publishing in 2012 Where Does Copyright Fit In?...

May 30, 2012 1:00 PM to 4:00 PM



Michelle Norell, Copyright Clearance Center

Sinae Pitts, Amphetamobile LLC


Chris Kenneally, Director of Business Development, Copyright Clearance Center


In this evolving publishing environment, integrating copyright into your content monetization strategies around multimedia, global markets, and organizational policy has become increasingly complex.


In this half-day seminar, publishing leaders will share brief case studies of their challenges, the strategies created, and the results - or expected results - of their approach to balancing copyright, content monetization, and their publishing brand in an increasingly flat global marketplace.


You should join this seminar if you are:


  • Managing multimedia content rights

  • Incorporating value-add, supplemental content types into your publications

  • Seeking creative ways to protect your content in an environment of global consumption

  • Evaluating where Creative Commons and Open Access fit into your content distribution policy

  • Looking ahead to future copyright issues that may impact publishers - how does text mining, linking to your content, and your subscription model fit together today?

Discover how your organization fits in among these leaders and your other publishing colleagues. Secure a seat for this seminar to learn and gain answers to your questions and concerns.


Nancy Blair-DeLeon, Senior Manager IEEE
Stephen Welch, Vice President, Communications and Executive Editor CHEST
Jason Wilde, Chief Publishing Officer AIP Publishing



Opening Keynotes

May 30, 2012 5:15 PM to 6:45 PM


Moderator: David Smith, CABI


Synthesizing New Forms of Scholarly Communication

Speaker: Dan Cohen, Associate Professor, Department of History and Art History and Director, Roy Rosenzweig Center for History and New Media at George Mason University


Scholarship and scholarly discussion is increasing occurring outside of the normal channels of scholarly communication, and in new shapes and sizes. Moreover, through social media scholars are able to more rapidly disseminate their work and engage their colleagues and a broader audience. Yet much of this scholarship languishes in these more informal venues. Might it be possible to aggregate, curate, and highlight this content, currently in circulation on blogs and personal, institutional, and conference websites? The PressForward project is exploring methods for filtering and building audiences for this new scholarship that may not fit into the form of an article or monograph. For instance, Digital Humanities Now, one of the PressForward publications, highlights work that has come to the attention of the digital humanities community through distribution via social media and open peer review. Dan Cohen will elaborate on the nature of this new "grey literature," its circulation, and the possible platforms for organizing and distributing it to scholarly communities.


The Business of Social and Mobile

Speaker: Larry Schwartz, co-founder and President of Newstex


Larry will focus on the monetization of content and how social media and mobile technology are transforming content distribution.  We are moving from a world of publishers to a world of content curators. Curation involves filtering and adding value to the content we receive and are exposed to everyday from all online sources, whether they are academic journals or 140-character tweets.  In the age of Twitter and Facebook, it seems like everyone is a curator/scholar now.


Larry will share several examples of how to monetize content curation around social and mobile and how to run an agile content curation company when the technology around us is changing every 6 months.


Dan Cohen , Director Digital Public Library
Larry Schwartz , Newstex, LLC



Opening Reception

May 30, 2012 6:45 PM to 8:00 PM


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